The HLP App: Gamification & Character Copy

I created a Gamification system that revolved around in-app currency and a user levelling system to keep our user base motivated and engaged.

Users were rewarded for hitting their personal targets and helping other users in the Community Space.

I was successful in creating a tone that was light, playful and engaging without making light of some of the more serious concepts on the app.

I also used the app's mascot, Hector, as a functional tool for tutorials and navigation, as well as another vehicle for conveying our branding and light-hearted tone-of-voice.

As the first thing users will see when they open the app, I felt it was important for the mascot to help the users feel at ease, whilst also pointing them in the direction of content and copy.

To keep things feeling fresh, I updated these messages daily and included references to days of the week, national holidays, and the user's birthday.